Kerrang! was first published on 6 June 1981, edited by Geoff Barton, initially as a one-off supplement in the sounds newspaper devoted to the current New Wave of British Heavy Metal and the rise of other hard rock acts such as AC/DC, who appeared on Kerrang!’s first cover. Original owner United Newspapers sold its music magazines to EMAP in 1991.
During the 1980s and early 1990s the magazine placed many thrash and glam metal acts on the cover but later discarded them when grunge acts such as Nirvana rose to fame. Readers often criticise the magazine for repeating this process every time a new musical trend becomes popular; for example, Prince was heavily featured around the time of the release of Purple Rain, including a cover, and there are also issues in the 1980s featuring U2 and Big Country. More recently, there are many complaints about Kerrang!'s current emphasis on emo and metalcore music, particularly stemming from the fact that the magazine continually printed issues with My Chemical Romance on the front cover for several weeks, following the release of their album, The Black Parade.EMAP sold its consumer magazine to current owner Bauer Media Group in 2008.
During the 1980s and early 1990s the magazine placed many thrash and glam metal acts on the cover but later discarded them when grunge acts such as Nirvana rose to fame. Readers often criticise the magazine for repeating this process every time a new musical trend becomes popular; for example, Prince was heavily featured around the time of the release of Purple Rain, including a cover, and there are also issues in the 1980s featuring U2 and Big Country. More recently, there are many complaints about Kerrang!'s current emphasis on emo and metalcore music, particularly stemming from the fact that the magazine continually printed issues with My Chemical Romance on the front cover for several weeks, following the release of their album, The Black Parade.EMAP sold its consumer magazine to current owner Bauer Media Group in 2008.
The first thing that really stands out on the front cover to me is the large image taking up most of the front cover, this combined with the main coverline lets you know what the main image is about the band Biffy Clyro.
I think the one that is very clever, is the way that the title for the magazine has been edited around the photo, making the lead singer stand out more because he has been placed infront of the title wereas the other two members are placed behind the title giving the magazine image a feel of depth i think this is a very enginuitive and interesting technigue. With the lead singer wearing a white jumper and the other two members wearing black this make the lead singer stand out even more.
The front cover has a large focus on the band but also has some other headings on the bottom 1/3 of the cove, these show all the other features in the magazine it is good to show this as people who are not necessarily attracted to the main image could like one of the other smaller articles.
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